Most of the time, sites that rank for featured snippets are already ranking on page SEO Anomaly 1 of results for that query. So, I added an internal link from one of our most authoritative pages to that guide. And there’s no specific “keyword density” you should be aiming for. On the other hand, if the page mentions the keyword 10 times, Google can be more confident about that page’s topic. You want to check your site’s code to make sure your page title is wrapped in an H1. For example, in my article optimized around the keyword “email marketing,” I mention that keyword right off the bat.
SEO optimizations
Important aspects of metadata include title tags and meta descriptions. When you conduct a search on a search engine, each result is presented with a headline and description letting you know what kind of content you’ll find on the page. Providing Google with that information will help both searchers and Google understand the most important parts of your pages. These metrics not only provide insights into the effectiveness of your website and content strategy but also offer valuable clues on how to enhance your user experience and engagement. Here’s a beginner-friendly guide on measuring conversion rates and click-through rates for SEO success.
BuzzStream is a tool for link-building and outreach management. In contrast, Qwoted helps you gain media attention with PR campaigns. When you sign up to Featured as an expert, you’ll see a bunch of questions from various publications. Think massive brands like Entrepreneur, HubSpot, National Geographic, and GoDaddy.
Administering a Google Business Profile (GBP)
- If you’re hungry for more, we have documentation about how Google discovers, crawls, and serves web pages.
- Understanding the nuances of search penalties is important for maintaining and improving your website’s visibility.
- SEO algorithms evolve, user behavior changes, and industry trends shift.
That’s because search engines use that information to understand your business’s location and contact information. If you’re looking to sell more of a specific product or service, for instance, they can take additional time to audit those pages and research relevant keywords. Or, if you’re curious about attracting more links to your site, they can focus their efforts on your backlink profile. Implementing these on-page optimization best practices can improve your website’s search engine visibility and provide a better user experience.
The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate. Optimizing your webpages helps you rank higher and convert more searchers to customers. Ryte’s Robot.txt Generator is a free SEO tool that can easily create a robots.txt file for you.
I just pop in a competing domain… and I get a list of thousands of keywords within seconds. The great thing about these tools is that the question keywords you get are long tail keywords. This means they usually don’t have a ton of competition on Google’s first page.
I use Semrush’s Advertising Research tool to see where competitors are investing in search ads. It helps me find profitable SEO keywords that are likely converting searchers into customers. As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing business for over 10 years to provide expert assistance to other small business owners. After you implement an SEO campaign, you have to make sure it’s working. To do that, you’ll need reporting tools that help you track link clicks, paid search results and other site analytics.
Although these are not direct ranking factors, they can improve your SEO content, which can impact direct ranking factors. In fact, 65% of SEOs say that Google’s 2023 algorithm update (which included the updated E-E-A-T framework) had a positive impact. However, over time, SEOs have identified some of the factors they consider when ranking a page.
For over two decades, SEO was the default playbook for visibility online. It spawned an entire industry of keyword stuffers, backlink brokers, content optimizers, and auditing tools, along with the professionals and agencies to operate them. But in 2025, search has been shifting away from traditional browsers toward LLM platforms.
But to get a FULL list of keywords that you can optimize around, you also want to look at the keywords that you currently rank for. But if you know how to use it BuzzSumo is actually a great tool for finding keywords. Many people struggle with SEO because they target keywords that are WAY too competitive. Plus, SE Ranking integrates with Zapier, so you can connect it to all the other apps you use.