Analyzing your website’s current search engine performance improves SEO effectiveness by establishing a clear starting point against which all future progress can be measured. Additionally, evaluating your website’s current SEO performance creates accountability and enables accurate measurement of SEO progress over time. To increase your traffic from organic search, you need to improve your keyword rankings. And gaining quality backlinks is one of the best ways to improve your SEO performance. Link building improves your site’s authority, but earning quality backlinks requires strategic content creation.
Providing a great user experience
You can analyze keywords one by one or input up to 100 of them at once. But there ARE tactics that you can use to quickly choose the best keywords for you. And Google will use the content of that page to come up with keyword ideas. First, you can pop in a seed keyword and see what the tool comes up with.
Define Your SEO Goals
There’s a lot more to on-page SEO than I could cover in a single post. In this case, you want to publish content that’s 10x better than what’s out there. Sometimes you want to create something bigger and better than what’s out there. The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site.
- You’ll need to opt for paid plans in Ahrefs, Semrush, Majestic, and other advanced tools to manage your website.
- For example, maybe you notice a high bounce rate on a specific landing page.
- The process of optimizing content begins with keyword research.
- Lower search visibility occurs when a domain isn’t visible for many relevant search queries, whereas with higher search visibility, the opposite is true.
In the end, the goal of your SEO strategy should not only be to improve rankings but to provide value to your audience. By doing so, you’ll not only achieve better search engine visibility but also build a strong, loyal community around your brand. So, take these steps, apply them diligently, and watch as your website climbs to new heights in search engine results, driving both traffic and conversions. Keyword research is the foundation of any SEO strategy, guiding the topics and content you create and how you optimize your site. Start by identifying keywords and phrases your target audience uses when searching for your products, services, or information.
While our first five steps were dedicated to on-page SEO, link-building is the primary objective of off-page SEO. Link-building is the process of attracting inbound links (also called backlinks) to your website from other sources on the internet. As a general rule, sites with more authority that link back to your content have a more significant impact on your rankings. Ultimately, the number of topics for which you create pillar pages should coincide with your business needs, like the number of products and offerings you have. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use. Use your long-tail keywords to create blog posts or web pages that explain the specific topics within the pillars you’ve selected.
On-page SEO refers to the practice of optimizing individual web pages to improve their visibility in search engines and attract more relevant traffic. On-page SEO BHS Links includes optimizing both the content and HTML source code of a page, such as titles, meta descriptions, headers, keywords, images, and internal links. Additionally, the Search Atlas On-Page Audit Tool evaluates your content quality and SEO by analyzing key elements such as content score, word count, and readability.
A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings. Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about. Danny Jones is a Content & SEO Executive at ActiveWin Media, where he writes blog posts and copy for all manner of purposes.