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SEO audit: a complete guide to the basics

If it takes longer, you SEO Anomaly might need to optimize your server, use a content delivery network, or optimize your images and file formats. Core Web Vitals is a set of specific metrics that Google considers essential in a webpage’s overall user experience. This crucial part involves checking if Google can crawl and index your pages. For example, suppose a site is penalized by Google because of thin content. In that case, you should audit the quality of your content and either improve, redirect, or remove pages that don’t meet the quality standards.

  • To underscore the importance of performance, Google launched the Core Web Vitals.
  • In the next two steps, we’ll take a look at how to get the most out of your competitors’ keywords and backlink data.
  • The PagesMeter SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results.
  • This is a block of text that appears at the top of the search results.
  • You can then rewrite your tags to ensure they’re displayed correctly.

Again, WP Sheet Editor can speed up the process if you use WordPress (more on that in a moment). If page A links to page B multiple times, then Google will only take into account the anchor text from the first link. But we also have a number of pages that are completely missing meta descriptions. Once the crawl is complete, you’ll get an overall optimization score, along with subscores for “Tech.

seo audit

They were created by SEO software companies to provide estimates of a page’s or a domain’s authority. That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from. These are the pages you’ll want to link from (the top pages on your site related to that keyword, according to Google).

Remove suspicious backlinks immediately

seo audit

To evaluate how you stack up against competitors, use Semrush’s Domain Overview tool. If you’re seeing unexplained traffic drops, it might be useful to check for manual actions. If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site. If you find any problematic links, work to remove them by contacting site owners.

seo audit

SEO Analyzer from Ubersuggest (Freemium)

If you’re facing a similar issue, I suggest starting with a keyword mapping exercise. Use tools like SEMrush or Ahrefs to identify overlaps and assign unique keywords to each page. Always prioritize user intent and avoid stuffing keywords, it’s more about relevance and quality now. Regularly reviewing your content strategy can prevent this from happening again. To fix it, I conducted a thorough content audit, mapped out each page’s primary keyword, and ensured no two pages targeted the same one. I also refined the content to better match user intent, focusing on long-tail keywords and more specific phrases.

seo audit

Run A Website Crawl

seo audit

There are advantages and disadvantages to handling image and content delivery regardless of which methods you choose. However, with large scale enterprise websites, URLs are often dynamically generated. There also may be dozens of authors adding new content to your website regularly.

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